Dark themes save lives (battery lives).If a dark theme does not fit your brand or use case, you can always provide it as secondary option because it has some benefits: A dark theme also puts the focus on content – for example in the Spotify application, where the bright images stand out.
Are you providing the dark theme as a secondary option or will it be the default theme? Netflix has a dark color palette, because we most likely use it in low light environments. If you have a third, give it minimal usage.Before designing anything it is good to think about why and how you want to use a dark theme. Give a secondary tone-like white-a smaller but substantial presence.
Your base, such as a blue, should have the biggest presence (60%) in your image. Sizing: Try using a 60/30/10 rule for your colors. Try using some of the palettes on our list, or create your own in Stencil!įilters: make an image, and then choose a filter, like black and white, or sepia Your palette should help your customers understand the meaning behind your product. Neutrals are often tied to colors of the home and evoke a sense of comfort, while the addition of gold adds a flashy tone that grabs attention.Ĭonclusion: Brand identity benefits greatly from a well-crafted color palette. Since then, we’ve seen an increase in other areas of advertising. Starbucks was one of the first brands to use this combination in the 90s. Spotify has also followed suit, in addition to many others. While the updated Instagram logo has been criticized by many, the decision marks a rise in neon tones as a popular palette for contemporary branding as well. Since the 60s, neon has been closely associated with Pop culture. The pairing of a a gentle light rose color and a baby blue tone symbolize progressive thinking and gender blurring, which we have seen in various forms of art, and content branding alike.Īrt saw a gradual increase in the use of neon in the 20th century. This choice signifies that pastels, like the aforementioned shades, are in. For 2016, Rosequartz and Serenity are the Pantone shades of the year.
As a color definer, Pantone influences how colors are described, used and what they connote. Pantone has been one of the leading voices in art since the turn of the 20th century. Here are three popular color schemes currently trending in social media. Consider using a combination of blue and white for your branding.ĭoes this mean blue is the only option for boosting brand engagement? On the contrary! A good scheme can make a huge difference as well. Blue is statistically the most popular color in the world (via Toronto Sun), and it’s no secret that marketers are taking advantage of this fact. Look at a few social media giants and their branding and you may notice something in common: the color blue! Most heavy marketers use blue and a palette made of up complimentary shades for their branding.
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